About Us | Team & Culture | Aric Faber

Aric Faber

President & CEO

Aric is a dynamic leader with a passion for building teams and developing talent. As CEO of Synfinii, his focus is on crafting a high-value, client-focused business strategy. He believes business success is rooted in investing in a strong, talented team.

Before joining SalesPage, Aric enjoyed building BlueGranite, a software consulting, development, and BI firm, and West Michigan Beer Tours, showcasing his entrepreneurial spirit. He holds a BA from Calvin College and an MBA from the University of Michigan. GO BLUE! Active in the Kalamazoo community and beyond, Aric serves as an advisor and board member to several area businesses and non-profits, and as a committee member with the Money Management Institute. Ask Aric about Kalamazoo, and he’ll share a wealth of famous or fun facts about its history! Outside of work, Aric and his wife Lisa love traveling, cheering on Michigan sports, and playing ball with their dog Boji.

Thought Leadership

Flex in the City Podcast

Flex in the City with Aric Faber – Great leadership in financial services

ValuClarity Podcast

Aric Faber and company-wide value focus

Authored Posts

Synfinii: Built for The Future of Asset Management

Our move from SalesPage to Synfinii is not just a surface-level change—it represents a deliberate, strategic reset that aims to transform the way asset…

Improve Client Experience with Better Data

A great experience happens when you fully understand your client’s journey. This journey starts with a rich set of data to analyze and act…

4 Years Later: Moneyball Lessons Learned 

In September 2016, we published a post: Journey to 2020: Asset Managers using Moneyball lesson to grow. Now, just over 4 years later, we revisited…

The Distinct Advantages of Team Data

Why do we think Advisor Atlas is the best team data solution for asset managers? The first thing to note is that there are…

Asset Managers Using Moneyball Lessons to Grow 

Through the use of data, the Oakland A's were able to redefine the game and compete. The asset management industry is following the…