Giving Back: Habitat for Humanity Build 

Synfinii—our brand since September 2025—was previously known as SalesPage.

In our series Giving Back at SalesPage, we highlight the different ways our team members are involved in their communities. One of our core values is impact, and we believe in the power of our people to be a positive force within their team and community. 

Another core value here at SalesPage is the value of knowledge. Providing education around wealth and money is part of our mission, and we do our best to support non-profit organizations that increase access to this knowledge for all people in our community. 

Team Spotlight: Andrea Wilson 

For our autumn Giving Back feature, we spotlight Andrea Wilson, an Account Manager at SalesPage and, in 2021, President of the Board of Kalamazoo Valley Habitat for Humanity. Andrea has been active with our local Habitat chapter for nearly six years and was recruited to the Board by a former colleague while working for a marketing agency. At the time, the local chapter needed marketing experience to take their efforts to the next level, and she stepped in to fill that role. 

Andrea was inspired to volunteer as a homeowner and member of the community. She lives in a neighborhood where there is a need for affordable housing and home repairs. Above all, she witnesses firsthand how homeownership can change lives generationally and instill a feeling of belonging and connection to the community. Andrea says that most home applicants who come to Habitat are single moms or couples who need affordable housing and are unable to take the traditional path to homeownership, for any number of reasons. 

Contrary to popular belief, Habitat doesn’t give away free homes. Instead, they act as partners to provide support, education, and assistance with navigating processes related to homeownership. 

“One of the things Habitat and SalesPage share is the idea of making smart financial decisions with the desire to build generational wealth and stability. With the right knowledge sharing, both of our organizations can change lives for years to come.” Andrea Wilson

The Kalamazoo chapter of Habitat for Humanity builds 6-10 homes per year in the community. All of the new homes built are energy efficient and low maintenance to make it easy for residents to manage. Aid recipients put in sweat equity hours, either by working on their own home or supporting other Habitat initiatives. Andrea says one of the most rewarding parts of her experience as a volunteer board member is attending home dedications. These are a chance for the community, donors, board members, and volunteers to participate in the handing off of the keys while meeting and celebrating with the new family partner. 

2021 SalesPage Habitat for Humanity Build 

This is SalesPage’s third year supporting the efforts of our local Habitat for Humanity chapter. SalesPagers worked on a build site in 2019, then helped fundraise in 2020 when efforts slowed down due to COVID. This year, a group of SalesPagers volunteered our time to help with outdoor home projects. Our tasks included cleaning up lawn waste, reseeding grass, and helping lay a stone drainage area around the home. Check out the gallery below to see our team in action! 

Finally, to help support the mission of Habitat for Humanity, reach out to your local chapter for specific needs. The most common requests are for volunteer time, supplies, and fundraising support. Visit the Habitat website for more information and to find your local chapter.