Synfinii Explainers

Synfinii Platform Explained

Short, focused videos that break down how the Synfinii Platform turns disconnected distribution data into a foundation you can act on. Watch a concept, then dig deeper with the related article.

Explainer Video

Candidates

Learn how to transform overwhelming, inconsistent data into a single source of truth with Synfinii. Its Candidates capability powers an intelligent merge pipeline — automating cleanup, empowering business users, and cutting manual fixes by 95%.

Explainer Video

Product & Product Class

See how Synfinii brings order to complex product lineups by modeling the relationships between products, vehicles, and share classes so everything rolls up correctly. A clean product hierarchy means accurate reporting, consistent classifications, and a single, trusted view of what you distribute.

Explainer Video

Synfinii Insights

See how Synfinii Insights transforms your mastered data into instant strategic answers. A search-driven, AI-enabled analytics layer lets sales leaders ask questions in plain language and get results in seconds — live alerts, territory scenarios, and advisor target lists without tickets or delays. When your foundation is right, every question becomes an opportunity to act.

Explainer Video

Account Hierarchies U.S. only

See how Synfinii prevents inflated AUM by modeling true parent‑child account relationships. Account Hierarchies eliminate double‑counting, apply effective value, and ensure your reporting reflects the real assets — not duplicated totals. A clear, reliable foundation for accurate AUM across even the most complex structures.

Explainer Video

Client Profiles

See how Synfinii unifies multiple roles for the same person into clean, governed profiles — eliminating fragmentation and revealing the full Total Relationship Value. Profiles keep shared attributes consistent, preserve role‑specific details, and give each team the exact view they need without cross‑channel noise.

Explainer Video

Multiple-Account Client Attribution

In asset management, relationships are rarely one-to-one. See how Multiple Account-Client Attribution reflects real-world relationships by assigning clear roles, precise credit percentages, and auditable reasoning across advisors, firms, and institutions. The result is fairer compensation, more accurate reporting, and greater confidence in your data.

Explainer Video

About Synfinii

Asset management runs on data that lives in too many places. See how Synfinii brings it together into a single, trusted foundation for distribution intelligence.

Synfinii brings it all together.

Having the flexibility to work with a variety of data (feeds, sources, formats) and technology (analytics, AI, machine learning) with few constraints enables Synfinii to find the most innovative, value-oriented solutions. Let us help you master your data.